Copywriting – HAI’s Reel History Explores the Real ‘Halloween’

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Keyphrase: HAI’s Reel History

Note: This was a different challenge. The client provided the transcript of a video. I wrote a promo out of that. There’s no CTA at the bottom because they put the video beneath the copy. I also added the information about Halloween Ends to make it current.

The Halloween edition of HAI’s Reel History is all about—what else?—Halloween, the 1978 slasher film that made Michael Myers a household name.

A sequel to that film is in theaters now and trying to scare up huge box office numbers. Jamie Lee Curtis returns to the role that made her famous. Halloween Ends promises to be the final installment of the series as “the saga of Michael Myers and Laurie Strode comes to a spine-chilling climax.”  

But we’re public historians/archivists at HAI’s Reel History, so we find ourselves drawn back to Haddonfield, Illinois, as it was in the good, old, frightening days of the late 1970s.

Of course, Haddonfield is a fictional town created with help from Hollywood magic and a location scout on a strict budget. In reality, the classic movie by writer/director John Carpenter was filmed in neighborhoods in and around Los Angeles and Pasadena.

Just as Michael relentlessly stalks Laurie in the movie, HAI’s Reel History Host Brandon Werts, a public historian/archivist at HAI, and a camera crew scoured the suburbs to find the real places where suspenseful and grisly on-screen action happened:

  • The Myers House: It was originally located at 707 Mission Avenue in South Pasadena, but the building has been moved since the film was shot.
  • Haddonfield High: It was filmed at South Pasadena High School. The building still exists and hasn’t changed much since the 1970s.
  • The Hedge: The homeowners have placed a prominent sign on it, so no one will mistake it for just any hedge.
  • Haddonfield Cemetery: We had to visit the cemetery where Michael’s sister and first victim, Judith, was buried. It’s actually Sierra Madre Pioneer Cemetery.


    • HAI’s Reel History provides behind-the-scenes tours of each location, including close-up views of where many of the movie’s pivotal scenes were shot. You’re going to get a full Halloween experience.

    What? That’s not scary enough for you? You want more?

    You must have frightfully good luck because HAI’s Reel History has other surprises that go even further back than the hair-raising 1970s. Prepare to learn not just about Halloween, but also about the changes in Hollywood that made movies like it possible.

    So get ready for a blood-curdling tour through Hollywood’s past from HAI’s Reel History.